Tag: public relations

Storytelling is a highly effective way to draw customers into your organisation, but how do you apply it in your business?

‘Add value. Be a real human being.’ It sounds simple, and it probably is if you’re a one woman band flogging a set of steak knives. But what if you are an organisation with a small army of people who actually speak to customers each day?

Chicken restaurant chain Nando's Australia is hoping to cash in on the Bingle-Clarke-breakup-saga zeitgeist with this latest promo declaring all Nando's outlets 'Bingle-free zones'.

Chicken restaurant chain Nando's Australia is hoping to cash in on the Bingle-Clarke-breakup-saga zeitgeist with this latest promo declaring all Nando's outlets 'Bingle-free zones'.

I’ve never been a fan of the whole PR thing -- I’ve seen so many people sink time, effort and money into PR and then see no real ROI from it. And don’t even start with that “brand awareness” crap.

The chart is called the 'Four Models of Communication', devised to explain communication trends that have emerged largely as a result of new technology and social media. Firstly, it's worth magnifying and checking out in detail. Secondly, given Trevor Young's prescient understanding of new media, I'm hoping that it signals a return to the big graphic!

The chart is called the 'Four Models of Communication', devised to explain communication trends that have emerged largely as a result of new technology and social media. Firstly, it's worth magnifying and checking out in detail. Secondly, given Trevor Young's prescient understanding of new media, I'm hoping that it signals a return to the big graphic!

This one will be unfamiliar to many readers, but sheesh it struck a chord with the Anthill editorial desk. PRs take note: the game has changed.

On 2 February, Anthill Magazine and Mumbrella co-hosted "Online Marketing by Design", a panel event held at the Shelbourne Hotel in Sydney. An extension of the successful event held in Melbourne late last year, the Sydney event sold out quickly and the room was brimming with both people and ideas about marketing in the rapidly evolving digital age.

We've all seen the "Hitler loses it" mashups, where aspiring Spielbergs have taken the now famous bunker scene from Downfall and replaced the sub-titles. In fact, it's fast becoming a new benchmark for popular culture. If your 'issue' hasn't been expropriated by Hitler yet it can't be that big a deal. That's why we were pleased to discover this clip by YouTuber BleakIsolationist. Okay, it's not as funny as Hitler's Alan Didak eruption or [insert favourite here] but in the context of Anthill it is topical.

We've all seen the "Hitler loses it" mashups, where aspiring Spielbergs have taken the now famous bunker scene from Downfall and replaced the sub-titles. In fact, it's fast becoming a new benchmark for popular culture. If your 'issue' hasn't been expropriated by Hitler yet it can't be that big a deal. That's why we were pleased to discover this clip by YouTuber BleakIsolationist. Okay, it's not as funny as Hitler's Alan Didak eruption or [insert favourite here] but in the context of Anthill it is topical.

There were plenty of great insights and conversations shared about marketing and social media at last nights Online Marketing By Design event held at the Shelbourne Hotel in Sydney, co-hosted by Mumbrella and Anthill Magazine.

When I embarked on my current search for new funding, I thought I was familiar with most of the likely sources: friends (relatives and fools), angels, angels with teeth - Venture Capital (VC), strategic investors (the Holy Grail), an IPO or Lotto. But it turned out there was one I wasn’t aware of...

When I embarked on my current search for new funding, I thought I was familiar with most of the likely sources: friends (relatives and fools), angels, angels with teeth - Venture Capital (VC), strategic investors (the Holy Grail), an IPO or Lotto. But it turned out there was one I wasn’t aware of...

Having just terminated a relationship with a client, David Moore considers the flawed client service model that sees the provider living on eggshells.

I often get accused of bashing Microsoft and Oracle. In the interests of balance, here’s my message to Apple: If you want to go after enterprise business, make it a priority. Don’t toss it out there if it’s something you only plan to pursue in between hacky sack sessions and iPhone love-ins.

Every year, whether they are successful or not, entrants in business awards programs sing the praises of just completing the process. Johanna Baker-Dowell reflects of a year of commercial self-discovery.

The team behind this recent Mini Cooper campaign have taken outdoor advertising to a whole new level: They've taken it down a notch. In what could possibly be described as 3D, ground-level advertising (we're open to suggestions), Dutch agency Ubachswisbrun/JWT created this 'visual piece' to demonstrate the compact nature of the MINI. We're always impressed by memorable marketing.

The team behind this recent Mini Cooper campaign have taken outdoor advertising to a whole new level: They've taken it down a notch. In what could possibly be described as 3D, ground-level advertising (we're open to suggestions), Dutch agency Ubachswisbrun/JWT created this 'visual piece' to demonstrate the compact nature of the MINI. We're always impressed by memorable marketing.

There are way too many people out there in business bullshitting to themselves, their staff and their customers. The simple truth is that if you run your business like its amateur hour, no matter how much you want to fool yourself and your customers into thinking that you’re smart and good at what you do, eventually you will stumble and the truth will out.