public relations
Shoe designers, potion makers, and a love coach share their top PR secrets. (No, it’s nothing kinky.)
Doing your own PR is not exactly advanced calculus, but it helps to have some basic know-how about the media and publicity process. From the creators of baby lotions and potions to the makers of killer heels, these ten self-made PR pros have seen their businesses covered in national magazines through to TV programs.
Is social media bringing out the worst in your company? Here are 4 tips for managing risk.
Since the introduction of email to the workplace, the line between the personal and professional has become increasingly blurred. As social media becomes increasingly prolific in our day-to-day lives and its search engines more powerful, the potential of a private comment being unearthed and evolving into a serious organisational or even legal issue becomes a norm. What do organisations need to consider when trying to mitigate these risks?
Why your press releases are treated like spam [Five ways to alienate a journalist]
Having run free PR and media leads service SourceBottle for just over a 18 months, I’ve gathered some rare insights into the minds of journalists and what will lead to a figurative black mark against your name. The average journalist will receive from 20 to 200 PR news releases per day. And, as a result, most are treated like spam. Are your media releases the PR equivalent to penis enlargement emails and Nigerian scams?
What was the biggest PR disaster for 2010? Was it the ‘dog sex’ scandal, homophobic comments by Stephanie Rice or technical turmoil at Qantas?
The Canberra Raiders’ ‘dog sex’ scandal, the Commonwealth Bank’s premium interest rate hike and the David Jones sexual assault case were just some of the diverse incidents to make the year’s definitive list of PR gaffes. Celebrities Stephanie Rice, Matthew Newton and Lara Bingle also hit the headlines for the wrong reasons in 2010.
Ready for your close-up? Why PR is all about great storytelling
Public Relations is the art of relevant storytelling for corporations and individuals. It’s about finding your story and communicating your story to create allure and desire around your brand. Most importantly, it’s about effective, infectious communication which generates positive results.
Are women snubbing men in the boardroom?
Imagine this… You are one of one hundred and thirty women walking into a room to learn about networking with men to gain board positions. As you walk in, you see the only male presenter standing there, smiling, next to the door. He is not directly in your way. However, he is standing just far enough from the doorway that you have to change direction to make your way around him to enter the room and find your seat. Do you make an effort to say hello or walk on by?
Why I don’t trust brands… even when they appear authentic.
We recently got slammed. Last week, I was cc’d on seven emails in the space of a minute. They were all from Wordpress, each one a comment from the mag nation blog waiting for approval. On further examination, the author of all seven comments was the same person, and they had posted the exact same comment on seven different blog posts.
Australian Business Awards 2010
The Australian Business Awards recognises innovation, ethics, management, sustainability and the impact on industry and society of Australian organisations. There are ten organisational awards and ten product awards in this contest and it is open to both private and public organisations.
Harness the long-lost ritual of seductive storytelling
Storytelling is a highly effective way to draw customers into your organisation, but how do you apply it in your business?
Rebuttal: PR is More Than Cocaine and Hookers (Most of the Time)
‘Add value. Be a real human being.’ It sounds simple, and it probably is if you’re a one woman band flogging a set of steak knives. But what if you are an organisation with a small army of people who actually speak to customers each day?
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