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Does your business need a new financial year makeover?

Are your sales declining, fewer prospects or more competitors in the marketplace? Maybe it’s time for a business “makeover”.

How to prove your credibility

To have any hope in business, you need to be seen as credible – by your investors, colleagues, competitors and, most importantly, by existing and potential customers. Here are some tips to prove your business bona fides.

Are new technologies tearing your business model apart?

Do you feel like you and your business model are being pulled from all directions? Twitter, Flickr, YouTube, iPhones, Google Wave, Opera Unite, the list of new platforms and rapidly spreading technologies just keeps growing. Your customers, staff and competitors are all using these tools. What about you?

Creating a memorable customer experience

Attracting and retaining customers is all about the total experience of dealing with your business. That's why it is important to stimulate all five of your customers' senses every time they come into contact with your business.

6 email marketing mistakes and how to avoid them

While everybody seems to be talking about internet marketing, web 2.0/3.0, social media, Twitter, etc., many people seem to have forgotten about one of...

Sustainability in business is not a side project

With increasing pressure from external regulatory bodies and savvy consumers looking to make smarter and more responsible purchasing decisions, it is more important now...

Writing a Press Release 101

Once you have reached the decision that you have something newsworthy to publish or broadcast, unless you have determined to leave the writing part...

What Makes News?

News is all around us, every minute of the day. In our daily newspapers, on television and radio, and increasingly on the internet, we...

Why Publish a Press Release?

The reasons why you would publish a press release are only limited to your imagination. Ask yourself what readers or a reporter will be...

How to grow a business in tough economic times

During World War II when times were tough and money was tight, most businesses around the world were forced to make immediate cost-cuts. The first...

Pitch power

An entertaining experience will become a good story, just as surely as a colourful moment will evolve into a compelling anecdote. Successful people understand...

Marketing on a shoestring budget

You don’t need a huge budget to run a successful marketing campaign. In my experience, you just need a little creativity and an understanding...

Delivering Dynasties

Blood is thicker than water, but the livelihood of any family business depends on far more than DNA. It's not always easy to protect...

Online strategy: Who else wants to attract 38,000 visitors to their site in four...

It is true that the best way to get someone to do anything is to make them want to do it. The quickest way...

Marketing: Storytelling

Once upon a time, far, far away... Everyone loves a good story. Perhaps it starts back in childhood, with fairy-tales told over and over again...

For miracle sales, get a halo

It seems like every bus shelter you pass features a back-lit silhouette of a dancing girl or boy with wires coming out of their ears. You don't have to read the logo to know that it's another ad for iPod. But did you know that the ad is doing wonders for Apple PCs?

Ninja marketing

FIGHT LIKE A NINJA, PLEASE LIKE A GEISHA THE NINE CODES OF NINJA MARKETING Marketing is both a science and an art. It is also like...

Marketing: The media interview

Don't be caught unprepared if a journalist calls your office requesting an interview. Preparation is the difference between good publicity and bad publicity. Here are some simple things you can do to maximise the outcomes of a media interview.

Book reviews

Book Reviews

Follow the music

If you are at all interested in how technology and the internet are shaping media and culture, then pay a visit to aftertv.com, a website hosting a series of podcast interviews by digital media critic, Andrew Keen.

FREE BUSINESS TOOLS

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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE