Public Relations Archives -
Home Tags Public Relations

Tag: Public Relations

Oh Bhoy, spoof Scottish tourism ad tells it as it is

Scotland is not blessed with Rome's basilicas or the Manhattan's skyscrapers. When your accidental national emblems are bagpipes and haggis, you need to adopt a creative approach to selling your country to the world as a tourist destination. Enter Scottish comedian Danny Bhoy, with this hilarious overview of his country's unique points of difference. (Salty language warning -- and we're not talking about the accents...)

Hyundai scores slam dunk with ‘Worst Parking Job Ever’ altruism

In this age where there is a camera on almost every corner and in every pocket, video clips of car accidents and mishaps are a dime a dozen. But this CCTV footage from Canada of the 'worst parking job ever' has an extraordinary quality that has seen it become a YouTube sensation.

Hyundai scores slam dunk with 'Worst Parking Job Ever' altruism

In this age where there is a camera on almost every corner and in every pocket, video clips of car accidents and mishaps are a dime a dozen. But this CCTV footage from Canada of the 'worst parking job ever' has an extraordinary quality that has seen it become a YouTube sensation.

The Monthly Schwag (The segment formerly known as Cool for Comment)

At Anthill, we often find ourselves at the receiving end of unsolicited marketing gifts, from keyrings to… well… Beatles CDs. Last month, we decided to film our reactions and opinions about some of the best (and worst), and called it, ‘cool for comment’. The response was so positive (James got ambushed in a pub by a guy called Steve and Lachy's Auntie Jean thought it was 'swell') that we've decided to do it again, under the new and improved, more apt segment heading, 'the monthly schwag.'

Volkswagen’s viral success: the fun theory

Its latest campaign, The Fun Theory, is based on the idea that people's actions can be changed by something as simple as 'fun'. Played out (and filmed) on an unsuspecting public, a set of subway stairs transformed into a walking piano and a 'never-ending' bin manage to dramatically change people's typical behaviour for the better. And all of this with barely a reference to Volkswagen.

Volkswagen's viral success: the fun theory

Its latest campaign, The Fun Theory, is based on the idea that people's actions can be changed by something as simple as 'fun'. Played out (and filmed) on an unsuspecting public, a set of subway stairs transformed into a walking piano and a 'never-ending' bin manage to dramatically change people's typical behaviour for the better. And all of this with barely a reference to Volkswagen.

Target’s ‘rip-off’ advertisement meets the original

Unless you've been living with your head under a doona over the last month and a half, you will have seen one of Target's many advertisements featuring kids and other happy customers swimming through their bed-linen, apparently in the throes of some pretty exciting dream-action.

Target's 'rip-off' advertisement meets the original

Unless you've been living with your head under a doona over the last month and a half, you will have seen one of Target's many advertisements featuring kids and other happy customers swimming through their bed-linen, apparently in the throes of some pretty exciting dream-action.

Michael McGurk and negotiation tactics… gangster style

The events surrounding the death, last week, of Sydney businessman Michael McGurk have attracted greater intrigue and speculation than a Sopranos cliff-hanger. How someone can build a career on intimidation and extortion is beyond this author's imagination. However, the fascinating events surrounding McGurk's demise have got me thinking. What can we, as business-people, learn from the tactics of a stand-over man? Fortunately, I have only one resource to rely on. Gangster fiction!

Cool for comment: Cool stuff we got sent this week

At Anthill, we often find ourselves at the receiving end of marketing gifts, from keyrings to... shoes. This week, we decided to film our reactions and opinions about some of the best (and worst). We're calling it, 'Cool for comment'.

What is Anthill? News Ltd thinks we’re a ‘marketing website’

It seems that with Anthill moving away from its print origins, the mainstream print media has become less coy about including Anthill activities as part of newspaper content. This weekend, Anthill made its News Ltd debut, appearing in the Herald Sun and its various 'sister' publications throughout our great nation. (It only took five years!) Despite the good exposure, the most valuable outcome, from our perspective, from these events is that they have forced us to start practicing what we preach and get some clarity around own branding. Can we be a 'magazine' without a regular print product? Are we a community, a channel, a media outlet? Perhaps we're something else yet again?

What is Anthill? News Ltd thinks we're a 'marketing website'

It seems that with Anthill moving away from its print origins, the mainstream print media has become less coy about including Anthill activities as part of newspaper content. This weekend, Anthill made its News Ltd debut, appearing in the Herald Sun and its various 'sister' publications throughout our great nation. (It only took five years!) Despite the good exposure, the most valuable outcome, from our perspective, from these events is that they have forced us to start practicing what we preach and get some clarity around own branding. Can we be a 'magazine' without a regular print product? Are we a community, a channel, a media outlet? Perhaps we're something else yet again?

Why PRs are the last to ‘get’ the internet

Love them or hate them, PRs perform an important function - largely helping inept marketing managers and business owners communicate with the media in ways that don't make the already over-stuffed craniums of news men and women explode in frustration.

Why PRs are the last to 'get' the internet

Love them or hate them, PRs perform an important function - largely helping inept marketing managers and business owners communicate with the media in ways that don't make the already over-stuffed craniums of news men and women explode in frustration.

An advert that actually promotes the truth… but in reverse

Getting your message across to your audience is a complex and often scientific affair. Businesses and organisations spend millions of dollars and thousands of man-hours crafting campaigns that they believe will promote their service or sell their product.

Kyle Sandilands – King of Publicity or complete clown?

In 2007, I was asked to play devil's advocate during the final judging round of the Queensland leg of Business Icon and grill a number of young entrepreneurs about their recently devised plans to launch a fictional product (created for the competition).

Australian businesses plead… ‘Trust me’

One way to insulate your business from the broader fluctuations of the economy is to build customer trust. Here are some ideas to get you started...

Speaking of… 'genetically modified orgasms'

For most of us there will come a time (sometimes many) when we need to address our work colleagues, clients, customers or peers.

Speaking of… ‘genetically modified orgasms’

For most of us there will come a time (sometimes many) when we need to address our work colleagues, clients, customers or peers.

Success breeds tradition, but tradition has never guaranteed success

Why on earth do corporations continue to burn cash on print ads announcing internal promotions and new client updates? Surely their staff would prefer a holiday, the latest gadget / lavish gift / cash bonus, instead of their company spending a couple of thousand dollars making this type of announcement.

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

INFOGRAPHICS

OPINIONS & ADVICE