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Imagine being a social media professional, meaning all hours spent managing followers and uploading photos deemed a paycheck. This is what Harley Mitaros does for a living. Pryzm began when Harley realised businesses weren't taking advantage of all social media has to offer. He had always hoped to embark on an entrepreneurial journey, but didn't force the idea. When Harley came to this realisation, a lightbulb went off and it “just felt right,” he says. He ran with the opportunity and turned down three post graduate studies offers to start the business.