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Wanted: One highly stressed individual to do live product testing in an airport [VIDEO]

How do you promote a new deodorant? If you're Nivea in Germany, you put people through a nerve wracking experience of being wanted by the police.

Is it all in the video? Will your launch video make or break your...

What makes a good launch video for a new product? Paper by FiftyThree had a compelling product offering but also a captivating launch video.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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