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Futuretainment

After nearly a decade of protest, Show Business has discovered the web. Whether it is Disney selling episodes of Desperate Housewives on iPods, Fox screening prime time TV shows on the web or Hollywood Studios selling full versions of their movies online, this year has seen a major turning point for the titans of Tinseltown. Now everyone is scrambling to unlock new networks and future fortunes.

Digital mache

On mention of the word "mashup", approximately half of you will immediately and unselfconsciously think of boiled spuds. This is a given. Now, mashups are the latest boom trend at the cutting edge of Web 2.0. In short, they are hybrid web-based applications combining taken from more than one source. In the brave new world of Web 2.0, linear is boring. Mono is tres uncool. You're all invited to the mashup jamboree ... as long as you know how to share.

Motorola's market dilemma

Wandering through the halls of the enormous 3GSM World Congress in Barcelona in February, it was plainly evident that mobile communications is still in the very active stages of the innovation cycle. This event, which brings together most of the world's top telecommunications technology and network companies, has come a long way from its humble beginnings last decade in the French seaside town of Cannes, when early attendances numbered in the hundreds.

Motorola’s market dilemma

Wandering through the halls of the enormous 3GSM World Congress in Barcelona in February, it was plainly evident that mobile communications is still in the very active stages of the innovation cycle. This event, which brings together most of the world's top telecommunications technology and network companies, has come a long way from its humble beginnings last decade in the French seaside town of Cannes, when early attendances numbered in the hundreds.

Defence tech

In these pensive days, where a backpacker on a bus could pose more of a threat than a cave-dwelling Taliban, Governments and corporations are hungry for technology that will help secure their people and resources. It has fed a boom in the defence tech sector; a world of cutting-edge machinery and multi-million dollar contracts, and home to some of the world's keenest strategic and technical minds. Several Australian companies are emerging as genuine players in this highly competitive space. Liz Heynes and Catherine Kerstjens take a look at six on this new front line.

Dot-com survivors downunder

Has it really been six years since the world's first wave of internet entrepreneurs fell through that plump cloud they'd conjured in the sky, taking with them the turgid hopes of our fledgling new economy? It's been six years peppered with hard luck stories, investor reluctance and, lately, cautious hope rekindled. Australian internet startups were in the thick of it back then. The survivors emerged with slightly bloodied noses and wisdom far beyond their years.

From little things, big things grow

Like every great technological epoch, the nanotech revolution appears unstoppable. The companies and societies that adapt best will thrive. Those that don’t will perish. Fortunately,...
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FREE BUSINESS TOOLS

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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