Tag: print magazine

When two people decide to start a business together, it's hard for them to see how this promising relationship might one day turn sour. Managing the end-game is something to get right at the beginning with a stakeholders agreement. Russell Wheeler explains why.

What's the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It's time to think about referral marketing.

What's the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It's time to think about referral marketing.

Focusing all your energy on conjuring the perfect idea for a business is just plain lazy, argues Kevin Garber.

Anthill’s ‘SMART 100′ Index was developed in 2008 to identify and rank Australia’s 100 most innovative products, proving to be one of the largest surveys of its kind in Australia.

John Eales has applied the lessons he learnt in the scrums to a life in business. Here, Eales shares what he has learnt (the hard way).

Forget about Australia's 'Tall Poppy Syndrome'. What we really need is a 'Small Poppy Syndrome'.

Anthill Magazine teamed up with market research firm Colmar Brunton and 1,600 'mavens' to identify 100 of Australia's most promising product innovations. Introducing... the inaugural Smart 100.

Anthill Magazine teamed up with market research firm Colmar Brunton and 1,600 'mavens' to identify 100 of Australia's most promising product innovations. Introducing... the inaugural Smart 100.

Anthill Magazine teamed up with market research firm Colmar Brunton and 1,600 'mavens' to identify 100 of Australia's most promising product innovations. Introducing... the inaugural Smart 100.

Anthill Magazine teamed up with market research firm Colmar Brunton and 1,600 'mavens' to identify 100 of Australia's most promising product innovations. Introducing... the inaugural Smart 100.

The world has changed, and it is just a little out of whack. We're living in a time when teenagers are excelling in Second Life but flunking in their first, Maslow's Needs Hierarchy has been flipped on its head and football players have become metrosexuals. Since 2000, the Chinese have embraced capitalism, Muammar Gaddafi is now a respected member of the international community and Big Brother is finally off air. Computer power doubles every 18 to 24 months, farmers speed-date on national television, we tell one minute bedtime stories to our children, and even instant gratification today seems too slow. (I want my cheeseburger, now!) And then, well, then there's Gen Y... Tech-savvy, ambitious, international in outlook and with a sense of entitlement that would have made 18th Century British aristocrats cringe. So how can employers tame the 'silver-spoon' generation?

Marketing is war, anyway you look at it. You are battling the enemy, your competition. You are battling to dominate the market. Marketing is combat, and for every combat you need a strategy. Tighten your helmet as Jordan Mullen guides you through the trenches.

Listen to Jordan Mullen's 'Marketin is War' podcast.

It’s no coincidence that those old-time miners, enduring the elements and living with uncertainty in their quest for gold, have a lot in common...

Tougher trading conditions and increasing costs are common concerns for many small businesses in today’s economic environment, but it doesn’t mean that you need to resign yourself to tighter margins and declining profits. What it does require is for those businesses to take a closer look at the fundamentals of their operations – inputs, outputs and pricing. In challenging times, reassessing and restructuring your pricing strategy is critical and could be the key to unlocking financial relief. If managed well, it can help to shore-up the business, enabling you to reap the rewards when conditions improve.

Reading that your customers are satisfied might give you a warm-fuzzy feeling, but what do you really learn? Katie Harris thinks that to improve...

I’ve been around the communications game for a fair while now and I’ll tell you what gets my goat: email, IM and SMS are...

A brand is made up of key components. Tick off each one and you have the makings of a powerful word of mouth campaign...

Social networking tools, such as Facebook, MySpace and Bebo, are diabolical time-wasters. They suck millions of minutes from tens of thousands of people in...