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Fan generated advertising. It’s the new force in marketing (pun intended) [VIDEO]

Pringles has joined forces with the new owners of Star Wars, Disney, to add a whole lot of Jedi to the crisp market. Only a...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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