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Here’s how to start and build a successful self-funded business from social media

Social media is growing as a platform, to not only reach consumers but also to build a brand’s online presence. Creative industries in particular thrive off image based social media platforms to build awareness.

This is why the supervillains of the Suicide Squad would make the best start-up...

Rarely is a business founded with the perfect team. How does one recruit an ideal start-up squad?

This is exactly why I choose to embrace business competition… and you should too!

It was scary and exciting to do something no one else was doing. But then some other people got the same idea and suddenly there were a few people doing the same thing. But rather than freaking out and holding all my cards close to my chest – I celebrated.

Stop shooting yourself in the foot! Start-ups are guilty of committing these 5 PR...

The start-up scene in Australia is buzzing with amazing ideas and talent but communications expert Catriona Pollard continues to see five common PR mistakes

Shine your way into the bucks: How to use PR to attract funding for...

Building a strong media profile by gaining coverage in a variety of media is one of the best ways to gain visibility for your start-up and attract funding

Is PR your number one business resolution in 2016? Here’s why and how it...

One business resolution often overlooked is a public relations strategy. PR is often misunderstood yet it offers great exposure for little or no cost

Great PR is about kicking butt, not kissing it

I’ll let you in on a little secret. When it comes to securing the right kind of PR opportunity for your business, you need...

Who said only hot tech start-ups should make the news? Here’s how to get...

Does your business belong in the media if it is not a cutting-edge tech start-up or multi-million dollar global enterprise? If you send journalists...

How to annoy journalists and never ever get your business in the news

PR and coverage from journalists can be just the boon a fledgling business needs. The opportunity to explain your products and getting you precious...

Will social media kill off media releases forever? That’s that goal of Coke’s PR...

There are lots of interesting services that provide social distribution and the inclusion of interesting content into media releases. PitchEngine is one that springs...

How to master the media jungle, plus bonus tutorial [ACADEMY]

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The only three ways to get media coverage. (Seriously, there are no other, excluding...

This week, I've been resting and recouperating from a fierce flu. It couldn't have come at a worse time. My clever, articulate and erudite editor,...

The empty Trojan horse…or how to lose new business opportunities with poor marketing!

Can you imagine the outcome of the Trojan War if the Greeks had failed to fill their wooden horse with soldiers? Instead of a breath taking innovative strategy gaining victory and putting an end to the 10 year siege –the horse was simply pulled inside the city of Troy. Rather than a Greek victory remembered for millennia, the Trojans instead went on to live happily ever after!

Was the Dick Smith Australia Day ad designed to be banned? [VIDEO]

Entrepreneur Dick Smith's ad to promote his Australia made products has been banned, just shy of it's intended Australia Day launch. But, is he doing a 'Kogan'?

PR on a budget? Self-help PR might be a whole lot better

Many small businesses, obviously, don’t have the budgets to hire PR agency. But that is not the only way to build some good positive buzz about yourself or your business. A lot of the stories in the media are seeded directly by the business owners. What’s more, generating such publicity is not difficult or scary as many fear.

Shoe designers, potion makers, and a love coach share their top PR secrets. (No,...

Doing your own PR is not exactly advanced calculus, but it helps to have some basic know-how about the media and publicity process. From the creators of baby lotions and potions to the makers of killer heels, these ten self-made PR pros have seen their businesses covered in national magazines through to TV programs.

Why your press releases are treated like spam [Five ways to alienate a journalist]

Having run free PR and media leads service SourceBottle for just over a 18 months, I’ve gathered some rare insights into the minds of journalists and what will lead to a figurative black mark against your name. The average journalist will receive from 20 to 200 PR news releases per day. And, as a result, most are treated like spam. Are your media releases the PR equivalent to penis enlargement emails and Nigerian scams?

The Rise of the Social Economy, Part 3: How to begin a social media...

Many companies have been adopting an approach to social media based on an assumption that it is ‘free’. They have set up accounts and hoped it will work. It won’t. Hope is not a strategy, and social media takes time to get right – so it can’t be free. So let’s walk through the basic steps.

The Rise of the Social Economy, Part 1: What is social media really?

It seems as if every company is now looking to social media as a marketing panacea for the woes of the GFC. In this three-part series, Mark Cameron takes a close look at the social media landscape, describes some of the 'platforms', examines how these are changing the market place and outlines a strategic framework for deploying social media as a branding, marketing, PR and intelligence tool.

What was the biggest PR disaster for 2010? Was it the ‘dog sex’ scandal,...

The Canberra Raiders’ ‘dog sex’ scandal, the Commonwealth Bank’s premium interest rate hike and the David Jones sexual assault case were just some of the diverse incidents to make the year’s definitive list of PR gaffes. Celebrities Stephanie Rice, Matthew Newton and Lara Bingle also hit the headlines for the wrong reasons in 2010.

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