power of design
The Power of Design: Part 4 — Birth of an eye-grabbing headset
The four-part Power of Design series wraps up with a case study, showing how smart principles were applied to the creation of an award-winning Bluetooth headset.
The Power of Design: Part 3 — Giving the bottom line top priority
Strong, well-thought-out product design can increase your profitability in two ways: increasing sales and decreasing costs.
The Power of Design: Part 2 — The 10 Commandments of Product Design
Developing a successful product requires a firm grasp of several issues, followed by careful planning and implementation. In this second article in his four-part series, Sergei Plishka shares his ’10 Commandments of Product Design’.
The Power of Design: Part 1 — Keep your customers smartly packaged
Strong design is an essential part of new product development. In the first of this four-part series, Sergei Plishka explains how good design aligns with the needs and expectations of your customer — at every stage of the customer experience.
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