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Get a glimpse of the future through the latest augmented reality headset [VIDEO]

With the Meta 2, an augmented reality headset that makes it possible for users to see, grab and move holograms just like physical objects, Meron Gribetz hopes to extend our senses through a more natural machine.

Lemonade Stand launches world-first dedicated Augmented Reality class for kids

Lemonade Stand has partnered with Plattar, Australia's first and easiest to use Augmented Reality (AR) platform, to allow young, budding 3D artists to view and manipulate their creations in an AR environment.

App expert says Australian start-ups are too tech-heavy and that’s why so many fail

“From my experience, tech start-ups tend to forget about the importance of selling and marketing and focus too much on the product. It is vital to have key members of your team who are tech-savvy people but without team members who understand sales and marketing, traction and business success may become difficult to achieve," explains Steve.

Is your company advertising in games? Here are the three key reasons why it...

Who are gamers, are they worth chasing as customers and is it worth advertising games? This article outlines answers to these questions and emphasizes the importance of in game advertising.
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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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