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Yet however bright the future looked for CancerAid, one challenge remained - the concept of self-management via our app was new to many patients. This meant we had to make some changes or risk an unsteady future. CancerAid’s evolution from App to Coach taught us some key insights along the way.
If we hadn’t made the decision to change our product focus at each point that we identified a pivot need and opportunity, it would have been the death of the company.