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Has your strategy just gone out the window? 7 ways to double down on...

Businesses that have already executed with speed and pivoted are either seeing the rewards, or have taken measures to reduce the impact on their business.

Does anyone want your app? Six reasons why no one may use your app...

This video from Google's app developers outlines some of the common mistakes businesses make when creating an app. Whether your business is your app, or...

Why Buttons ‘n’ Threads chose to pivot its startup using crowd funding

After more than six months of research and vetting suppliers my co-founder, Sanchit Baweja, and I launched Buttons ‘n’ Threads in September of 2013....

Should you pivot or should you proceed? How do you decide? [VIDEO]

Every day entrepreneurs make decisions - big ones, small ones, ones that may not even seem to matter. But, there are often bigger decisions to...

What exactly is a pivot and have you done it without realising? [VIDEO]

I grew up on a farm. So, to me, I always think of fertiliser when I hear the word. And, that's not such an odd...

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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