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It’s the little things that matter! How taking care of the tiny details builds...

When you think of plumbing, you probably don’t think of customer loyalty. Plumbers are like dentists. We get lumped in the ‘I need you...

Customer service tips from a plumber? Yes, really

When you go to the hairdresser, you expect a cup of coffee and a recent edition of New Idea. When you take your five-year-old to the doctor, the child expects a lollipop. But when you call a plumber to fix a leak, you expect, well, little. But it doesn't have to be that way!
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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