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Oops, my bad: How a business can make an apology accepted

Businesses, politicians and celebrities are often forced apologise by public outrage but are rarely truly sorry. Whatever happened to genuine apologies?

Great PR is about kicking butt, not kissing it

I’ll let you in on a little secret. When it comes to securing the right kind of PR opportunity for your business, you need...

Who said only hot tech start-ups should make the news? Here’s how to get...

Does your business belong in the media if it is not a cutting-edge tech start-up or multi-million dollar global enterprise? If you send journalists...

How to annoy journalists and never ever get your business in the news

PR and coverage from journalists can be just the boon a fledgling business needs. The opportunity to explain your products and getting you precious...
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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Have something to sell but hate sales people? You have a...

Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment. So, what do these two seemingly distinct career...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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