Tag: Phoebe Netto
Oops, my bad: How a business can make an apology accepted
Businesses, politicians and celebrities are often forced apologise by public outrage but are rarely truly sorry. Whatever happened to genuine apologies?
Great PR is about kicking butt, not kissing it
I’ll let you in on a little secret. When it comes to securing the right kind of PR opportunity for your business, you need...
Who said only hot tech start-ups should make the news? Here’s how to get...
Does your business belong in the media if it is not a cutting-edge tech start-up or multi-million dollar global enterprise? If you send journalists...
How to annoy journalists and never ever get your business in the news
PR and coverage from journalists can be just the boon a fledgling business needs. The opportunity to explain your products and getting you precious...
