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Online marketing: Easier with MailChimp integration, and affordable

The year-old U.S. startup, has focused on providing an intelligent dashboard service for small businesses that don’t have the financial resources for expensive software, or the time to analyse online marketing campaigns. Its advisor, especially for the Australian market, is our own James Tuckerman, Anthill’s publisher.

Is your business a VW bug or a Bugatti Veyron? (Why metrics are about...

The Bugatti Veyron costs $2.4 million and has a top speed of 253 miles per hour. The driver need only watch one gauge -- the rev counter which is a leading indicator for both risk and speed. As a business owner, are you focused on the few leading indicators that matter?

Three reasons why 2011 could be a great year for US market entry

Historically, the US tends to set up for a long period of growth after a major downturn. While the rebound from what Americans call the Great Recession has been slow, there are indicators suggesting that the US economy could be setting for a multi-year bull run. The time is now to put US expansion plans on the front burner.

The art of generating demand at trade shows

No one goes from zero to hero after attending a trade show, but with the right preparation, US tradeshows can deliver Australian companies a slew of market opportunities. Phil Rogers explains.

US business culture is important (but not for the reasons that you think)

With a domestic marketing of 300 million customers, the United States represents an alluring yet often an elusive opportunity for foreign entrepreneurs. Phil Rogers explains why it is vital that foreigners doing business in America understand and respect US business culture -- from nuanced buying processes to seasonality, ethnicity and evolving attitudes towards selling.

Opportunities in the US for high growth Australian firms

The US remains the largest developed market in the world and a big influence on other global markets. It remains important for any company with global ambitions. The current economic environment does not do a lot to encourage Australian firms to focus on the US. However, innovative new models and technology have dramatically changed the cost of entering and developing the US market. Australian firms can now do much of the early market development work without having to hire a US-based team.

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