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Online marketing: Easier with MailChimp integration, and affordable

The year-old U.S. startup, has focused on providing an intelligent dashboard service for small businesses that don’t have the financial resources for expensive software, or the time to analyse online marketing campaigns. Its advisor, especially for the Australian market, is our own James Tuckerman, Anthill’s publisher.

Is your business a VW bug or a Bugatti Veyron? (Why metrics are about...

The Bugatti Veyron costs $2.4 million and has a top speed of 253 miles per hour. The driver need only watch one gauge -- the rev counter which is a leading indicator for both risk and speed. As a business owner, are you focused on the few leading indicators that matter?

Three reasons why 2011 could be a great year for US market entry

Historically, the US tends to set up for a long period of growth after a major downturn. While the rebound from what Americans call the Great Recession has been slow, there are indicators suggesting that the US economy could be setting for a multi-year bull run. The time is now to put US expansion plans on the front burner.

The art of generating demand at trade shows

No one goes from zero to hero after attending a trade show, but with the right preparation, US tradeshows can deliver Australian companies a slew of market opportunities. Phil Rogers explains.

US business culture is important (but not for the reasons that you think)

With a domestic marketing of 300 million customers, the United States represents an alluring yet often an elusive opportunity for foreign entrepreneurs. Phil Rogers explains why it is vital that foreigners doing business in America understand and respect US business culture -- from nuanced buying processes to seasonality, ethnicity and evolving attitudes towards selling.

Opportunities in the US for high growth Australian firms

The US remains the largest developed market in the world and a big influence on other global markets. It remains important for any company with global ambitions. The current economic environment does not do a lot to encourage Australian firms to focus on the US. However, innovative new models and technology have dramatically changed the cost of entering and developing the US market. Australian firms can now do much of the early market development work without having to hire a US-based team.

FREE BUSINESS TOOLS

How Master the Art of Sales Even if it Makes You...

The art of selling is a social minefield. Have you ever been on the wrong end of a ham-fisted, awkward or just plain obnoxious sales conversation? Of course you have! Why is it that some sales conversations magically delight, while others make us want to manically bolt for the door? This Phil Anderson FREE CHEAT SHEET will help you to master the art of sales!

FREE BUSINESS TOOL

The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE