Tag: Peter Murphy

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

If you have a beautifully crafted email with a thoughtless headline, no one will open it. It’s as simple as that. There are three main...