Home Tags Perception

Tag: perception

Did you know that lobster used to be prison food? How the heck did...

As recently as the 17th Century, lobster was fed to prisoners and servants - rebranding as an 'exotic dish' by railway companies in the...

What’s on your mind? The reality behind every Facebook post [VIDEO]

You've probably done this yourself - looked at Facebook, seen a lot of posts about other people's lives and thought "Hmmm. Why isn't my...

Look in the mirror. Do you see what everyone else sees? Chances are, you...

Do we ever see ourselves as other see us? It's an interesting question, one that Dove is tackling in its latest campaign to change how women (and men) see themselves.

Four email marketing mistakes that make you look like a spammer, and what you...

A whopping 85% of email sent worldwide is spam. Plus, personal emails now account for only 14% of inbox email. Half of what’s left is made up of opt-in newsletters and deals. That’s a lot of marketing emails! So, how do you make sure your marketing emails don't end up being classified as spam?

Marketing: What’s in a brand?

Negative or positive, everyone and every business stands for something. You can’t always control the opinions others form about your business, but you can...
Subscribe to the Newsletter Over 30K subscribers

FREE BUSINESS TOOLS

Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE