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Rarely is a business founded with the perfect team. How does one recruit an ideal start-up squad?
It's a guaranteed way to get media attention - have you ad banned. It worked for Dick Smith on Australia Day, now it's working for SodaStream at Super Bowl XLVII.
I've lost count of the number of Coca Cola ads that have been Anthill TV worthy in 2012. Suffice to say, there's been a few. And, here's another.