Home Tags People Patterns

Tag: People Patterns

Why slamming the brakes can be a great product strategy… just ask my dog

During a recent visit to the off-leash park my dog was being jostled either side by a couple of rouge, running hounds. Instead of carrying on, enduring the torment of being corralled by the hecklers, my dog stopped, stood tall, and let them go past. Then she changed course and reasserted herself. This has been the strategy of Intel, Hollywood and independent schools.

A lesson about product management from an old guy in Speedos

Swimming laps at the local pool the other day, the old guy in the lane next to me offered some unsolicited advice: "Your kick, too inefficient. You are using too much energy. You need to go like this..." at which point he mimicked shallow, light movements with his hands. My reaction? "What would he know?!" It was rookie-mistake.
Subscribe to the Newsletter Over 30K subscribers

FREE BUSINESS TOOLS

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

FREE BUSINESS TOOL

Do you have happy staff? 5 ways to improve performance [FREE...

When you run your own business, one of the most consistent and common causes of sleepless nights is the people you employ. But it...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE