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Is it time to channel your inner rap star? Nope, not the crotch grabbing, Kim Kardashian dating part, although… We’re talking about making those dolla dolla bills, y'all.
The role of entrepreneurship in corporate strategy goes far beyond trying to get innovative products to market or gaining an edge over your competitors. It helps to set the culture of an organisation that affects staff retention, engagement and productivity. So how do we motivate our employees into adopting this new culture?