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Many businesses are finding new customers by advertising on Google. However, what you may not realise is that only a small group of people actually click on these paid ads.
At some point, many small businesses feel stuck – stuck behind a larger competitor with resources that far outstrips their own. All is not lost though because, according to Fiona Mackenzie, these businesses are prime candidates to turn to the Internet which offers a level playing field and where a small one-man band can be bigger than Goliath. Start with thinking small, she tells Anthill.