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Last Friday, with great excitement (coupled with a small amount of nervousness and a hint of embarrassment), we were finally able to unveil Antmart -- Anthill's take on the 'group buying' model. In summary, it's a group buying website (sometimes also known as a 'collective buying' or 'daily deals' site) developed specifically for business builders.
Tim Morris is the founder of The Pantless Postman, a subscription site for busy gentleman, who wish to avoid the time consuming task of buying underwear. Recently, Morris trialed a promotion through Australian collective buying site Spreets. In this intimate exclusive for Anthill, he explains what worked, what didn't and what he'd do differently next time.
Train commuters in Melbourne no doubt started scouring the environs for hidden cameras earlier this month as an epidemic of trouser-dropping broke out around them. Up and down the platform, even in the trains themselves, men and women peeled off their pants, proudly exposing their underwear and, generally, pale legs. Was it a flashing flash mob? Mass hypnosis? An initiation stunt for a gender-neutral school fraternity? No, no and no. This boxer rebellion was carefully staged publicity for The Pantless Postman.