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Why is profit for purpose so darn cool?

Imagine a world where all charitable organisations are self-funded and do not rely on donations to operate. You will be surprise that the shift towards self-funded ‘not for profit’ businesses actually started with Oxfam in 1948, through the opening of its first charity shop. Proceeds from the shop were used to support Oxfam’s efforts around the globe to find lasting solutions to poverty and related injustice.
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