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OfferMe on ‘verge of’ venture capital deal. But why make such a vague announcement...

Offer Me, one of Australia's early adopters of the group-buying model, released a media statement on Friday alerting the media that it is on the "verge of" receiving "substantial" venture funding from overseas investors. But being on the 'verge' of a big deal is, indeed, not a big deal (and possibly not even news). So, why would someone produce a media release and court the media's attention about a deal not done?
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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