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Anthill’s SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

Anthill's SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

Online1984 (SMART 100)

We were looking for solutions to our clients’ needs for social media monitoring and analysis. We found many technical solutions that provided data but could not allow for human sarcasm, vernacular, industry jargon, spelling errors, abbreviations, etc., and so provided inaccurate or irrelevant analysis. If someone tweets “I’d kill for a Cadbury chocolate” it would be scored as a negative when in fact it is a positive. We realised that to provide a genuine understanding of how a brand, product, or person was being positioned online we had to have a human being evaluate, analyse, and score every feed individually.

FREE BUSINESS TOOLS

Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE