Tag: online video
Can you imagine walking around with a camera crew… in your smartphone?
Ever since its invention, video has always been a powerful tool for communication. And, it looks like we could now harness this power even...
How big? Really big! The global online video market will be worth US$37 billion...
Online video remains a small, but growing, proportion of total TV and video revenues. Informa estimates that it will account for 8% of such revenues by 2017. By the end of the decade, if current growth rates continue, it will account for over 10% of revenues. However, its value in the market today is concentrated among only a few players.
6 digital marketing tips that I learnt from the Driving Your Business seminar
My husband Robert and I started our business only six years ago. We have always used TV and print advertising to drive business, but it has taken a while to get our heads around online marketing. Last week, we attended the Yellow Pages Driving Your Business Series digital marketing seminar in Brisbane, and picked up some really important tips that we can now use in our own business. These are the top six hot tips that we took away from the event.
Thumbs-up for YouTube’s new (opt-in) redesign
In late February, YouTube unveiled more of what it describes as "one of the biggest redesigns in YouTube history". While most attention was directed to the reworked playlist and comments organisation, also notable was the thumbs-up/thumbs-down rating system, in place of the old five-star system.
Thumbs-up for YouTube's new (opt-in) redesign
In late February, YouTube unveiled more of what it describes as "one of the biggest redesigns in YouTube history". While most attention was directed to the reworked playlist and comments organisation, also notable was the thumbs-up/thumbs-down rating system, in place of the old five-star system.
Firefox 3.5 Treats Videos Like Web Pages
The new version of Firefox (3.5) is scheduled for release next week, and apart from speed improvements it promises to handle video in an entirely new and innovative way. How? Check out this demo Mike Beltzner, director of Firefox, gave TechCrunch.
You can’t do that on television
Online video has hit prime time. YouTube now claims to be streaming 100 million clips per day. Viacom and Google are experimenting with delivering short TV clips through online ad inventory space. Most of the major US networks are delivering traditional programming via iTunes or their own download service. And social networks like MySpace are adding rocket fuel to the explosion in viral video distribution. Is this TV 2.0? I don't think so.
You can't do that on television
Online video has hit prime time. YouTube now claims to be streaming 100 million clips per day. Viacom and Google are experimenting with delivering short TV clips through online ad inventory space. Most of the major US networks are delivering traditional programming via iTunes or their own download service. And social networks like MySpace are adding rocket fuel to the explosion in viral video distribution. Is this TV 2.0? I don't think so.
