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Three steps to boosting your conversion rates

Everyone understands how important conversion rates are, right? Clearly not, or businesses would be doing more to increase theirs on a weekly basis instead of running around like headless chooks promoting to every Tom, Dick and Harry they come across.

Government project urges Internet virgins to climb aboard

Small businesses that haven't dived into the vast sea of the World Wide Web have been tossed a life preserver, courtesy of the Australian government. A project called Winning Business Online provides an extensive -- and free -- online classroom that lays out the framework and possibilities of e-business.

“Does your website make you money or cost you money?”

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

"Does your website make you money or cost you money?"

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

Australian retail websites lack sizzle, lose customers to more polished overseas sites

Frustrated Australian consumers are voting with their mice, with huge numbers choosing to spend their hard-earned cash on overseas retail websites that give them a far more enjoyable shopping experience. Last year, 43 percent of Australia's total online spend went overseas. No wonder brands based in the UK and US dominate the top 10 retail sites visited by Australian shoppers.

Drowning in high-fives, star ratings used online could soon go under

Online star rating systems are a great idea in principle, but unfortunately, they don't work. And no, not because of all the know-nothing trolls out there who saturate these ratings channels with their narcissistic critiques. The problem is that, when it comes to rating products online, the crowd is too nice.

7 things successful small businesses do online

Search online for any product/service and you will find a plethora of small businesses offering it for sale, either through their own virtual shop-fronts...

The ‘Frank Sinatra’ Test

When you run your own business, some days are sooooo much better than others. Most of us business owners seem to spend such an inordinate...

The 'Frank Sinatra' Test

When you run your own business, some days are sooooo much better than others. Most of us business owners seem to spend such an inordinate...

Online strategy: Who else wants to attract 38,000 visitors to their site in four...

It is true that the best way to get someone to do anything is to make them want to do it. The quickest way...

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