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The prophets of gloom and doom suggest that the economy will struggle without a high-flying mining sector. But the fact is that the economy is constantly evolving and responding to change. One huge change in the operation of the economy is the trend for consumers and businesses to purchase goods online, requiring the goods to be stored and distributed to end purchasers.
It should be a great experience, right? Wrong. There is really only one store that I can think of that makes shopping online easy, too easy....
Business information analysts IBISWorld reveal that overall Christmas spending will rise by 3.9% this year, and that at the height of the silly season, the average Aussie will spend around $1,600. This will bring the total to a whopping $28.5 billion – with IBISWorld General Manager (Australia), Ms Karen Dobie, expecting most of that growth to come from online sales.
Online shopping is an easy whipping boy for frustrated bricks and mortar retailers experiencing a slump in demand. But why does there need to be this demarcation between online and traditional retailers? Surely bricks and mortar retailers have an online presence too, right? Sorry, wrong!
In this podcast, Daniel Feiler, head of corporate communications for eBay Asia Pacific, talks with Leon and Garry about what's driving the fast growth of online shopping in Australia, how retailers can leverage the Internet to get into the game, and how eBay's bar code-scanning app is gaining popularity with consumers.
Australia’s self-appointed online retail antagonist Ruslan Kogan -- while possibly enjoying a slow day at the office -- has crunched his online traffic numbers to reveal that the most popular names of 2010 online shoppers on the Kogan site were John, Peter, David, Michael and Paul (in addition to some information that you might actually one day use, on how and why Australians shop online).
Retail upstart Kogan is determined to lure Australian shoppers online with discounts on products that are but a twinkle in the manufacturer’s eye. Kogan’s latest innovation, LivePrice, allows consumers to purchase pre-production goods at "up to 50% off the retail price". The further along the retail chain the product is, the smaller the discount.
Frustrated Australian consumers are voting with their mice, with huge numbers choosing to spend their hard-earned cash on overseas retail websites that give them a far more enjoyable shopping experience. Last year, 43 percent of Australia's total online spend went overseas. No wonder brands based in the UK and US dominate the top 10 retail sites visited by Australian shoppers.
Everyone loves a good bargain. But for all the immediacy in today’s world, it seems harder than ever to find one amid the never-to-be-repeated...
We recently stumbled on an acute example of just how appealing (and viral) a creatively designed shopping website can be. Dutch Company HEMA presents what at first glance appears to be a conventional ‘shop window’ product catalogue. But wait a few second and watch the magic kick in.