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Most copywriters know the feeling; you’ve been hired to write a lengthy website for a company, but you’ve been given no or very little information about their services, their history or their products. How are you supposed to fill up 5 pages when you basically know nothing about what the company does?
The year-old U.S. startup, has focused on providing an intelligent dashboard service for small businesses that don’t have the financial resources for expensive software, or the time to analyse online marketing campaigns. Its advisor, especially for the Australian market, is our own James Tuckerman, Anthill’s publisher.
Integrated advertising. Is this just another way for advertising agencies to hit up clients for more cash? Or, is it just a fancy pants...
Are you sitting at your computer wondering where your marketing dollars went? You’re not alone. Many business owners start marketing plans with grand ambitions, then quickly lose track of what’s been spent where, with what, if any, return.
Big Richard Industries Pty Ltd has launched a monthly condom subscription to combat embarrassment about buying condoms. The company cites a recent NSW Health report that of people aged 20-29, only 40.51% of people admit they always use condoms during sex. Its deduction was that problems of availability and awkwardness of over the counter sales were to blame, and that it could offer another solution.
This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning's meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)
Few things warm business owners' hearts more than positive customer feedback. If we’re truthful, it’s why we got into business in the first place.
Matt Leeburn says his greatest sales feat was convincing friends and family it was smart to leave a promising career with Deloitte Digital to start his own marketing consultant business. Today, he is CEO of Interaction Dynamics, a firm that strives to help companies shatter conventions about customer interaction.
Everyone knows that happy loyal customers are the key to business success. These days with everyone emailing, Facebooking and tweeting it is easy to assume that as a regular user of technology you’re well equipped to implement a Digital Relationship Marketing (DRM) strategy. However, if you think your company’s DRM program is safe in the hands of just anyone, it may be worth considering the following common mistakes that are often made.
Online marketing has become a necessary part of every businesses marketing plan. Given its importance, it is critical that planning and research goes into your online marketing campaign, and your business is represented in a way that is consistent with its offline identity. Here are five tips to help drive a successful campaign.
The past 12 months was filled with jaw-dropping, awe-inspiring watershed moments in the exciting but frustratingly fragmented world of online marketing. In 2010, did you let the future slip by or did you embrace the world's largest marketplace? Did your website under-achieve or over-deliver? Do you even have a website?
One of the most misunderstood areas of online marketing is Search Engine Optimisation (SEO). The main aim of SEO is often forgotten: to build traffic from your target audience and increase action on your website. If you understand this, you’re off to a good start. But if your attitude is, “I want to rank first NOW!” you may want to quit while you’re ahead.
Has Kylie Minogue made a deal with the dark-side of internet marketing in a bid to keep her record career rock'n'rolling? Or has her record company hired a 'social media' agency that somehow mistakenly believes astroturfng qualifies as a reputable strategy? Or maybe we simply have a rogue fan on our hands, with a penchant for hackery and a passion for gold hot-pants.
This article is the fourth in The Anthill Guide to Online Marketing for Small Business (and Startups) series. Last time, we identified common terminology associated with online marketing and revealed how some websites artificially inflate Page Impressions. Today, we continue this theme and look more deeply into the science of online advertising, so that you may talk like an expert, and get ROI!
Display advertising offers one of the lowest click-through and conversion rates of any online channel. Yet there are solutions. Search engines and analytics packages are loaded with valuable data that can be used for display. Here are two tactics you can use to increase traffic with search data.
My Customer Testimonals interviews people chosen from a business' clientele, and turns those interviews into audio clips and transcripts that the business can use for marketing and advertising.
If you have reached the stage where social media eats up far too much of your day, it’s time you took a step up to look at the bigger picture. Here are a few tips to help you get back on track.
Do you ever feel like online marketing options were deliberately designed to confuse? In this post, we reveal some of the strategies that media organisations don’t want you to know - the tactics they use to inflate their figures (yes, it’s real and happens every day).
While enticing new customers has become second nature to Australia's online retailers, they don't do nearly enough to retain the ones they already have, according to new research.
A solid majority of Australian SMEs don't use email, a web site or any other aspect of the Internet, a recent research report has found. Talk about missed opportunities -- that same report notes that the average Australian now spends nearly 18 hours a week online.