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Facebook & TV: A relationship made in heaven!

Recently, we reported how social media was bringing the most profound changes to our living rooms via so-called Social TV. That was based on Yahoo!7’s Social TV Survey. Now we have independent validation of the survey – at least on what is happening on Facebook!

How to win Facebook fans and influence brands

A broad conclusion: Consistent tactical and promotional themes bring high engagement and expand fan base. So, competitions, special offers and even “creative, visual and often humorous posts” lead to high visibility and growth.

Does our Facebook behaviour show us what the average Australian likes?

Is Facebook a true barometer of what we like? The May 2012 Australian Facebook Performance Report has some interesting data about what we are liking on Facebook. It turns out we like Tim Tams. A lot. Who knew?
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Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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