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Recently, we reported how social media was bringing the most profound changes to our living rooms via so-called Social TV. That was based on Yahoo!7’s Social TV Survey. Now we have independent validation of the survey – at least on what is happening on Facebook!
A broad conclusion: Consistent tactical and promotional themes bring high engagement and expand fan base. So, competitions, special offers and even “creative, visual and often humorous posts” lead to high visibility and growth.
Is Facebook a true barometer of what we like? The May 2012 Australian Facebook Performance Report has some interesting data about what we are liking on Facebook. It turns out we like Tim Tams. A lot. Who knew?