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Wanted: One highly stressed individual to do live product testing in an airport [VIDEO]

How do you promote a new deodorant? If you're Nivea in Germany, you put people through a nerve wracking experience of being wanted by the police.

Man-size me

Since 1941 Kleenex have actually understood what it is that hits to the core of being a man who buys tissues. The one thing that is a symbol of unadorned manliness – huge, enormous, large, big and gargantuan-sized tissues that come in massive boxes. In recent months, other consumer brands seem to have caught on.

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The Alchemy of Negotiation with Matt Lohmeyer [FREE REPORT]

Negotiation is part and parcel of everyday life. Despite this, the idea of honing our negotiating skills doesn’t go down well with most of us. We fear that we’ll end up being manipulative, exploitative, scheming. To help us break the chains of this retrogressive mentality, we have Matt Lohmeyer. He has worked as a professional negotiator in various fields for over eight years and before that, negotiated deals with biotech pharmaceutical and chemical companies. In short, he’s an Alchemist in the Art of Negotiation.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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