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Is your company advertising in games? Here are the three key reasons why it...

Who are gamers, are they worth chasing as customers and is it worth advertising games? This article outlines answers to these questions and emphasizes the importance of in game advertising.

This guy has raised $350,000 within just two weeks for his ‘Facebook for gamers’...

A self-described “massive gamer”, Riad Chikhani fell in love with gaming when he was about four years old, when he touched his first ever...

Super Mario gets some stop motion madness treatment

Mario must be getting a bit long in the tooth these days considering that he's been head butting bricks and chasing mushrooms for more than two decades. In that time he's experienced a number of transformations, from games character to (not so successful) film star. Well, now he's been transmogrified into a physical presence once again with the help of some modern stop motion trickery.
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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