Tag: nike

Any modern day business that is not incorporating some kind of video into its marketing campaigns is missing out on a very powerful element and a very significant audience.

Techstars Adelaide is designed to support early-stage companies advancing state-of-the-art applications in Internet of things (IoT), big data, sensors and robotics, with potential to developing and commercialising technologies connected to the defence and security sectors.

Referrers can add their favourite products to their Referboard page directly from retailer websites such as ASOS or Nike with a couple of clicks on their computer or smart phone.

Through its standalone software, customers use the Openpay app or the instore portal to make a purchase with payment transferred to the merchant the next business day, direct debited from the customer’s account.

Richard Stafford and Ben Corbett's fast moving award winning South Australian based tech company LeetGeek recently announced its new brand name: Blackbird

The trio of co-founders at Apparition Media is making waves in the marketing industry with its unique out-of-home advertising offering: hand-painted murals

Disruption has become a deep-rooted part of the start-up vernacular but keeping pace with disruptive innovation and staving off new competition is not easy

Temando, a leading fulfilment software platform for ecommerce, recently raised a $50 million Series B investment from Neopost, the second largest global mail solutions...

The hipster trend has taken off worldwide, but one place that hipsters have not popped up however, is in big brand logos.  DesignCrowd, a virtual...

E-commerce used to be just an option. Back then, people bought their products from physical stores and flesh-and-blood salespeople - it was a real...

Instagram’s most followed brand is showing plenty of skin, which makes its broad appeal perhaps understandably. Victoria’s Secret is a company associated with glamorous...

Nick Crocker is no stranger to startups. He was one of the original team behind We Are Hunted that was recently sold to Twitter for an undisclosed sum. His current venture has taken him from the TEDx stage to San Fransisco and back to Australia. And, it could be life changing, for everyone.

The motivation behind Australian daily deal website Sports Grab is so simple, even obvious: "Australians love all things sport, right?" That bit of common knowledge was just inspirational enough to prompt two Melbourne entrepreneurs to start the discount sporting goods site in August 2011.

The web is no longer a digital version of print. It is the space where conversation is facilitated. Websites are becoming applications that feed information out to various social-based platforms. This means that most brands need to start thinking about their website as a database that organises and distributes information and features to specific groups within the world of social media.

Young Australians may not be disowning their mobiles or leaving Facebook in droves, but they are learning how to keep social technology in check, as a report on youth marketing suggests. The study reveals a snapshot of the four million Australians between the ages of 16 and 30 as a tech-savvy, consumerist-minded generation with a mighty purchasing power.

Any fan of the 1980s hit movie franchise Back to the Future will remember Marty McFly's autolacing Nike Air 2015 Kicks. It seems that the R&D machine at Nike could be five years ahead of schedule, filing patents throughout 2009 for a an "Article of Footware with Lighting System" that is not too different from the fictional original. Compare the video with patents.

Is it true that we only use 10% of our brains? No, yet many believe it. Remember the tale of the guy waking up in a bath of ice with a missing kidney after accepting a drink from an attractive stanger in a hotel bar? Well, it actually never happened. Heath Chip has studied many of the legends that seem to draw us in so that he can apply their common traits to create messages that will break through the mass of ideas we're confronted by every day and stay lodged in our heads.

In this video clip, taken from Fast Company's Innovation Uncensored conference held last week in New York, Nike president and CEO Mark Parker relays some advice Steve Jobs offered him, providing valuable insight into why Jobs and Apple have enjoyed so much success in recent years.

In this video clip, taken from Fast Company's Innovation Uncensored conference held last week in New York, Nike president and CEO Mark Parker relays some advice Steve Jobs offered him, providing valuable insight into why Jobs and Apple have enjoyed so much success in recent years.

This compelling 'No Excuses' Nike promo -- featuring Wheelchair Basketball Player Matt Scott -- is about dodging exercise workouts, but the spirit is just as relevant for business. As Sebastien Eckersley-Maslin's recent series Build a startup in seven days and under $500 reveals, the best way to overcome uncertainty and doubt is to get stuck in. Or, as Nike would say, Just Do It.