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What is the 30under30? 30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. Each year, we invite...
As Nicole Kersh helped out her parents with their cable installation business while a university student, she gained a deep knowledge of the logistics and inefficiencies of supply chains. So when it came time to blaze a career path, she took a pair of sharp cutters and snipped out the middleman.
In 2006, Nicole Kersh found herself frustrated that Australia didn't have an online wholesaler for electronic cables and associated products. So Kersh, still in her early 20s, did what any entrepreneur would do -- she started her own -- 4Cabling, which today has 11 employees working out a 1,600-square-metre warehouse.