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When you have both a niche product and a niche market it’s crucial to understand what and who your market is, so you can target your niche market properly. Don’t just look at their demographics, but understand their psychographics too.
You have come up with a cracker of an idea. It’s not just slightly different. It’s unique and out of the box. You can see a new market emerging and you're ahead of the pack. It should be easy to get the dollars rolling in — right? Think again.