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Tristan Sender of GoGet CarShare talks innovation, market research and entrepreneurship

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It all started with a conversation: "Wouldn't it be great to share a car with our neighbours?" Starting in June 2003 with just three cars, GoGet CarShare now has 530 vehicles Australia-wide, ranging from inner-city-friendly compacts to wagons, utes and people movers. In this Q & A interview with Alex Pirouz, GoGet CarShare’s operational manager Tristan Sender shares how to create an innovation, why market research is so important and what aspiring entrepreneurs can learn.
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

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The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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When you run your own business, one of the most consistent and common causes of sleepless nights is the people you employ. But it...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

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