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You don’t have to be a designer to think creatively

By enhancing your creative thinking you can benefit many different areas of your business and even your life. These range from marketing strategy to business development, improving your problem-solving skills and exploring new markets.

Measuring social media? It’s a numbers game alright, but there's more to it

Social media marketing can encompass a variety of different channels. But, deep down, it is all about conversations and interaction between your business and those online.

Daily Deals: madness or mastermind marketing? A hair-raising case study

A Melbourne hairdressing salon was in dire need of a quick, low-cost marketing plan. Although the daily deals phenomenon is still new and coming of age, Jo Macdermott decided to take a punt on the online discount model as a quick way to boost sales. As she reveals here, the final results surprised even her.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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