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It took Jerry Seinfeld two years to write one of his routines. It was about Pop Tarts. And chimps. While it shouldn't take two years to write a business pitch, Seinfeld's insights into writing and storytelling are invaluable.

Over the past decade, the media, notably print publishers and television companies, have struggled to come to terms with the onslaught of the Internet. What changed this doom and gloom? The consumerisation of IT, in the form of smartphones and tablets. Devices led by the iPhone and iPad have led to mass adoption, and additionally enabled a variety of payment options.
HTML5 Interactive Banner

HTML5 has been put through its paces to create a snazzy promotional game, in an effort to increase lacklustre response rates to banner ads on the iPad. The HTML5 ‘gamified’ banner, created by US creative agency Glow Interactive for USA Network’s ‘White Collar’, can be found on the New York Times’ page when browsing on an iPad. The ad integrates the brand with the ad source, creating a deeper level of engagement.

Sponsored Message: Sixteen of Australia and New Zealand’s best digital projects will have the chance to be mentored by some of the biggest names in digital and entertainment media as part of X|Media|Lab ‘Global Media Ideas’ two-day lab, starting next Friday.

According to a report in the New York Times, Swedish entrepreneur Anders Wilhelmson has developed and tested a biodegradable plastic bag that acts as a single-use toilet for urban slums in the developing world. The Peepoo can be buried after use, where a layer of urea crystals kills off pathogens that produce disease and converts the waste into fertilizer.

According to a report in the New York Times, Swedish entrepreneur Anders Wilhelmson has developed and tested a biodegradable plastic bag that acts as a single-use toilet for urban slums in the developing world. The Peepoo can be buried after use, where a layer of urea crystals kills off pathogens that produce disease and converts the waste into fertilizer.

How is the media handling the digital ecosphere? Matthew da Silva discussed the view from the wall with key players in attendance at last month’s Media 2010 conference, a Sydney ideas forum sponsored by Fairfax Digital.

What do tech-head muso students do in their spare time? Well the ones at Stanford University in California started an orchestra in which every member has the same instrument with the capacity to produce a near limitless variety of sound. As you can see in this excellent New York Times video profile (read the accompanying article here), the end result is avant-guarde to say the least (think Yo Yo Ma on LSD).

What do tech-head muso students do in their spare time? Well the ones at Stanford University in California started an orchestra in which every member has the same instrument with the capacity to produce a near limitless variety of sound. As you can see in this excellent New York Times video profile (read the accompanying article here), the end result is avant-guarde to say the least (think Yo Yo Ma on LSD).

For all the sober analysis and prognostication being offered about the troubles facing the newspaper industry, often the most revealing truths surface through satire....

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