Tag: New Media

The chart is called the 'Four Models of Communication', devised to explain communication trends that have emerged largely as a result of new technology and social media. Firstly, it's worth magnifying and checking out in detail. Secondly, given Trevor Young's prescient understanding of new media, I'm hoping that it signals a return to the big graphic!

The chart is called the 'Four Models of Communication', devised to explain communication trends that have emerged largely as a result of new technology and social media. Firstly, it's worth magnifying and checking out in detail. Secondly, given Trevor Young's prescient understanding of new media, I'm hoping that it signals a return to the big graphic!

After reading Matthew De Silva's post yesteday on last month’s Media 2010 conference, I spent the evening thinking about the challenges facing old media. As I pondered, I was struck by a radical (yet logical) series of thoughts, leading to the following question. Could small business owners soon become the new media barons? Let me explain.

Some weeks ago, Sydney-based tech reporter Renai LeMay tweeted his plans to leave ZDNet Australia. He then told us, on the day after Australia Day, that he had launched Delimiter, a technology news wire service in direct competition with the AAP. A week on from launch, Matthew da Silva chatted with LeMay about why he did it and how it’s going.

Some weeks ago, Sydney-based tech reporter Renai LeMay tweeted his plans to leave ZDNet Australia. He then told us, on the day after Australia Day, that he had launched Delimiter, a technology news wire service in direct competition with the AAP. A week on from launch, Matthew da Silva chatted with LeMay about why he did it and how it’s going.

It's probably the many hours I've spent over the past week researching (and rabble rousing) in aid of our annual Dumb Report, but I couldn't help reading Fairfax's Top 100 Most Influential People with more than the usual requisite amount of cynicism.

It's probably the many hours I've spent over the past week researching (and rabble rousing) in aid of our annual Dumb Report, but I couldn't help reading Fairfax's Top 100 Most Influential People with more than the usual requisite amount of cynicism.

Just last week, we posted the Sun Newspaper's parody of the iPhone ads and mobile alternatives to print magazines. It was clever, entertaining and pure ammo for print lovers (who have come under heavy bombardment this year, as digital continues its march over print circulations and into classified advertising revenues). However, it's hard to see how a print magazine might match this collaboration between The Wonderfactory and Time, Inc.

Britain's The Sun newspaper decided to showcase some of its core product's hottest features in a way that impressionable tech-savvy consumers might comprehend. Introducing... the newspaper -- this holiday season's must-have, feature-packed content interface for the person on the go.

I had the pleasure of participating in Burrowes' latest product extension, the Mumbo Report, when in Sydney last Friday. It was in many ways flattering to be interviewed from the same seat recently occupied by media doyen Harold Mitchell and SMH editor Peter Fray. However, I'm still undecided about whether I should have had that third espresso before stepping before the camera. (I'll let you be the judge.)

I had the pleasure of participating in Burrowes' latest product extension, the Mumbo Report, when in Sydney last Friday. It was in many ways flattering to be interviewed from the same seat recently occupied by media doyen Harold Mitchell and SMH editor Peter Fray. However, I'm still undecided about whether I should have had that third espresso before stepping before the camera. (I'll let you be the judge.)

I offered to provide updates on what has ‘worked’ (and what hasn’t) in terms of technology, marketing fundamentals and, most importantly, the campaign's viral effectiveness (i.e. it's ability to self-perpetuate). So, what viral benefits has this item of social media marketing achieved so far? Hmmm... well... without beating around the bush... the simple answer is... Almost none.

I offered to provide updates on what has ‘worked’ (and what hasn’t) in terms of technology, marketing fundamentals and, most importantly, the campaign's viral effectiveness (i.e. it's ability to self-perpetuate). So, what viral benefits has this item of social media marketing achieved so far? Hmmm... well... without beating around the bush... the simple answer is... Almost none.

Online star rating systems are a great idea in principle, but unfortunately, they don't work. And no, not because of all the know-nothing trolls out there who saturate these ratings channels with their narcissistic critiques. The problem is that, when it comes to rating products online, the crowd is too nice.

According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.

According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.

This month, we have decided to explore the many facets of online marketing - from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and 'experiments' on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).

This month, we have decided to explore the many facets of online marketing - from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and 'experiments' on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).

Imagine that you are walking down the street with your mobile phone in hand and you'd like to know what is going on in your neck of the woods. You can now hold up your phone and, using your mobile phone's camera, see "tags" overlaid onto whatever you’re looking at. For example, you might observe a "Two for one coffer offer - Joe's Coffee." Or "Art Gallery Opening Today."

"Book Rapper was born out of the idea of earning money from doing the things that I love. I love reading books so I asked myself, how can I get paid to read books? I knew I didn't just want to do reviews because I think what a book is about is almost like the booby prize. I want to know what the big ideas are but more importantly I want to know how to apply them."