Networking
Don’t overlook the value of referral marketing
What’s the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It’s time to think about referral marketing.
Less than two weeks to Pitch Club Launceston!
Pitch Club is returning to Tasmania! Having had its first ever Brisbane event, the second Pitch Club for 2009 will be in Launceston on the 30th April. Be a part of the action! Pitch Club, the event, was first run in October 2007. In 2008, it held seven events, in five Australian capital cities, and [...]
Secrets to business and internet riches revealed…
Your mission should you choose to accept it… Entrepreneur Bootcamp offers 3-days of accelerated entrepreneur training where you’ll discover the ‘behind-the-scenes’ business and internet success secrets to make more money, attract more business and live life by design. International award winning entrepreneur trainer Aaron Parsons, founder of The Business Commandos, has assembled the ‘Dream Team’ [...]
Build your brand – the key to demanding respect
A brand is made up of key components. Tick off each one and you have the makings of a powerful word of mouth campaign to improve sales. Fail miserably and you have the makings of a reverse word of mouth campaign known as a “Bitch Fest behind Your Back!” Oh, did you hear about Frank, [...]
Stand up and be counted
The next phase to attract new clients for your business doesn’t rely on snazzy marketing techniques – it’s bigger than that. So what is it? And what do business consultants and professionals need to know to stay ahead of the massive changes about to occur in marketing their services? It’s personal branding! What is personal [...]
The importance of being collaborative
If you regard your venture as being ‘you against the world’, chances are this will become reality. Rowan Gilmore explains why collaboration is good for business.
Degrees of connection: 10 ways to boost your business network
You should treat networking as an extension of your current marketing and business development efforts. Below are a few tips for making it as painless and productive as possible:
Anne-Marie Birkill – i.lab CEO
For Anne-Marie Birkill, CEO of i.lab technology incubator, life has been rather serendipitous. Graduating with a science degree, she fell into plant biotechnology, where a short-term secondment to Brisbane transformed her into General Manager and 25 percent shareholder within two years. So began a twenty year career spanning management, consulting, lecturing and new technology incubation.
Media tips
One of the many reasons I love the work I do as a freelance journalist is that I get to spend a lot of time talking to emerging Australian technology companies. There is a vast wealth of incredible innovation in this country, embodied within hundreds of companies that will reshape the world in their own small way.
Motorola’s market dilemma
Wandering through the halls of the enormous 3GSM World Congress in Barcelona in February, it was plainly evident that mobile communications is still in the very active stages of the innovation cycle. This event, which brings together most of the world’s top telecommunications technology and network companies, has come a long way from its humble beginnings last decade in the French seaside town of Cannes, when early attendances numbered in the hundreds.
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