Networking
Most underrated marketing tip: Networking
We’ve all heard the expression “it’s not what you know, but who you know”. In today’s business world, there is more competition than ever. Networking is becoming a fundamental skill to promote your business, its expertise and ultimately its growth.
Monique Jeremiah, 2011 Anthill 30under30 Up-and-Comer
Monique Jeremiah owns and operates Exceptional Group, a tuition, training and employment company on the Gold Coast. Many of her clients are university undergrads or college students who need a boost in their grades or business acumen, or simply a spit-shine to their resume.
iLab’s Annual Investment Summit helps entrepreneurs better understand the process of raising capital
Australian startups are increasingly finding it difficult to raise money. The Annual Investment Summit from iLab wants to help out. The summit, held on 25 August 2011, focuses on growing business by raising angel or VC funding.
How to turn our daughters into powerful business leaders of the future
Recently, I attended a breakfast about gender disparity. Interestingly, the research shows some real gems of wisdom about how to raise girls to become future leaders. Our lessons about leadership start very early on, it seems, and our ability to lead is ingrained well before we even leave school. Here are five ways to turn our daughters into powerful business leaders of the future.
Five things I learned at Pitch Club in Melbourne last week.
Lesson #1: There is definite value in pitching unprepared. One of the pitchers on the night had not pitched before. You could tell he was hungry to get in front of the crowd and tell his story. This is because few of us ever get the opportunity to have our ideas challenged.
Forget Facebook: China’s social networking must-dos
Navigating China’s many social networks can be as challenging and frustrating as mastering Mandarin. However, when building a social media plan, there are a few basics you can apply. Here are four must-dos when attempting to to connect with — and ultimately sell your brand to — the Chinese.
The Rise of the Social Economy, Part 1: What is social media really?
It seems as if every company is now looking to social media as a marketing panacea for the woes of the GFC. In this three-part series, Mark Cameron takes a close look at the social media landscape, describes some of the ‘platforms’, examines how these are changing the market place and outlines a strategic framework for deploying social media as a branding, marketing, PR and intelligence tool.
Think you’re ‘dynamic’ and have ‘extensive experience’? LinkedIn says, Keep it to yourself
LinkedIn, the worldwide network for professionals, has released the most common empty-calorie words or phrases in members’ profiles and assembled a top 10 ranking for 12 countries. The best of the worst in Australia is “extensive experience.”
So, you have 300 contacts on LinkedIn. Well, I’m not impressed.
I was at an event the other day when I met a very smart, respected, and likeable business owner, named Ron. We got to discussing LinkedIn, and I asked him how many connections he had. He mentioned he had around 300, and then went on to proudly proclaim that he knew “all of them personally, save three or four”. That’s great for taking care of your existing customers, I thought, but what about attracting new ones?
Is it rude to use Facebook as a lead generation tool?
I have lost count of the number of times my friends, colleagues, and business partners have made the statement, “Facebook is personal. It is not for B2B! Try LinkedIn.” I understand their sentiment. Since its inception, Facebook has always been an intimate space reserved for friends and family, or very close professional associates. But it doesn’t have to be that way.
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