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Australia’s first baby product review site raises $5.5 million to accelerate national growth and...

Local startup and baby product review site, Tell Me Baby, has completed a $5.5 million capital raise in a bid to accelerate its growth within Australia and prepare for its e-commerce launch into China

This tech start-up has set out to become the Xero of social media influencer...

Hypetap is Australia’s leading influencer engagement platform, offering a sophisticated, end-to-end technology powered solution that connects the highest quality influencers.

Soup stirs the Facebook pot to discover word-of-mouth nuggets

What’s word of mouth got to do with Facebook? Plenty, says Soup, an advocacy marketing agency distinguished by its extraordinary faith in word-of-mouth campaigns. The Sydney firm’s experimental Soup Lab has developed what it claims is a “world-first” Facebook app of its kind and embarked on a research project with Dr. Lars Groeger, a marketing lecturer at the Macquarie Graduate School of Management, to measure the reach and value of “branded conversations.”

Is social media bringing out the worst in your company? Here are 4 tips...

Since the introduction of email to the workplace, the line between the personal and professional has become increasingly blurred. As social media becomes increasingly prolific in our day-to-day lives and its search engines more powerful, the potential of a private comment being unearthed and evolving into a serious organisational or even legal issue becomes a norm. What do organisations need to consider when trying to mitigate these risks?

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Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

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THE ULTIMATE CASHFLOW CHECKLIST [FREE DOWNLOAD]

Most small business owners get caught up in the minutiae of a business. They become trapped like a hamster in a wheel, spinning, spinning, spinning,...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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