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In our mobile age B2C and B2B simply cannot afford to forget about apps

At one point in time, it was more cost effective to develop a mobile version or mobile-friendly site and call it a day. That...

Here is the new face of technologically driven manufacturing: Industry 4.0

The first three industrial revolutions were impressive in their own right. They introduced steam power, electrified factories, assembly lines and early attempts...

What every business owner needs to understand about visual marketing in our digital age

It doesn't seem to matter how advanced the technology and marketing worlds become — there's always going to be a place for traditional advertisements too.

Do you know how chatbots are changing what we know about customer experience?

Businesses are embracing advanced technology and artificial intelligence to improve production. AI has more benefits than just streamlined manufacturing, though. With the use of...

Here are 7 online business laws your e-commerce business needs to know today

Even businesses that conduct all their transactions online are not exempt from the law. With more companies looking to compete with giants like Amazon, there is a large retail market appearing on the Internet. The government is constantly enacting new laws and rules to adapt to the evolving environment.

Geospatial data isn’t just for marketers, here’s why every business needs to have it

Across all industries, retail and marketing included, geospatial data can be just as influential and vital to success. It’s less commonly discussed, and not completely understood by many. Unlike location data, it involves the spatial and logistical information about a particular position, region or area.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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