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It takes more than a little effort to make car washing cool. The folks at Sydney-based Nanotek have pulled it off, though, combining a slick (literally) product with an aggressive franchising strategy that has established beachheads in more than a dozen nations.
Russians far and wide are witness to an incursion from a rare staging point. An Australian franchise has made a big splash in the land formerly known for perestroika and currently known for its high concentration of billionaires (Moscow has more of 'em than any city on Earth; it's true, we Wiki'ed it).