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Anthill’s SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

Anthill's SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

myAnswers (SMART 100)

We discovered that the keywords we were using to deliver self-created (text) content could be treated as 'managed interaction objects'. Or in simple terms, keywords could be embellished with logic to allow a mobile user to perform fairly complex but identifiable tasks and functions, by effectively proxying a user of existing system interfaces. From this point it quickly developed where keywords come together to create an 'answerSpace'. The keywords provide structure to the browsing, enquiry and resulting information for users of mobile devices, to access common or high demand elements of an organisation's web and business systems.

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