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Business lessons from Hollywood: if your business was a movie, would it be a...

Nothing highlights how dizzying financial success can be in Hollywood like how the high-octane thriller ‘Furious 7’ made the fastest ever initial rise in...

RunPee: An iPhone app that reveals the optimal bathroom break moments in movies

RunPee provides full-bladdered users with several suggested movie “break” times during which not much happens plot-wise. Users start a timer as the movie starts, get told how long each interlude lasts and can access a full plot rundown of what they miss.

Most customers think you’re a liar

New research by Melbourne Business School Professor Karen Jehn has revealed that, in 80 percent of cases, customers who were actually being told the truth thought that they were being lied to.

Most customers think you're a liar

New research by Melbourne Business School Professor Karen Jehn has revealed that, in 80 percent of cases, customers who were actually being told the truth thought that they were being lied to.

How the greatest movie one-liners of all time can inspire your business

It's not called the silver screen for nothing. Improve the return on your marketing investment using these unforgettable classics to find, attract and retain...
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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