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Everything you ever need to know about bad marketing is in this film trailer...

Fundamentally, marketing is about engaging with the market that makes up your customers. Hence, the term. But, somewhere along the line, movie marketing took a...

Space: it makes your feel insignificant doesn't it? [VIDEO]

Space is big. Really big. You just won't believe how vastly, hugely, mindbogglingly big it is. You might think it's a long way down to the chemist, but that's just peanuts compared to space. And oddly, peanuts is about the same amount of funding that NASA receives to continue exploring space. Yet, without space exploration, we have no perspective on ourselves.

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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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