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Election accelerates mobile ‘news’ adoption, says Nielsen

Australians' use of handhelds to track the election and its aftermath led to record usage levels. Nielsen's Mobile Market Intelligence service saw overall volume leap by 19 percent in August, compared to July, with the major news organisations the key beneficiaries of the traffic increase.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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